The Origins: Of Samurais and Constant Evolution
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I am Lana Kono, half-Japanese with roots in the Kono Samurai Clan – raised in the creative heart of Berlin. Two worlds, as different as they may seem, shape my work:
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Japan – timeless, minimalist design, marked by precision and discipline.
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Berlin – ever-changing, full of energy, diversity, and bold ideas.
From this fusion arises my approach: responsibility, clarity, and innovation.
Mission: Guardians of Your Brand
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Brands are vulnerable. They carry values, stories, and promises – and they deserve protection.
In the spirit of the Samurai, we see ourselves as guardians of your brand.
We ensure that your core remains visible while your brand adapts and grows with the dynamics of the market.
This is how we create brands that don’t just survive – but endure.
Vision: Connecting Cultures, Shaping the Future
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We merge Berlin’s avant-garde with the elegance of Japan.
Our goal: to design brands that cross cultural boundaries and resonate internationally. Design becomes a bridge – between tradition and modernity, between markets and people.
Kaizen: The Art of Continuous Improvement
Inspired by the Japanese philosophy of Kaizen, we believe in constant refinement. Like master artisans, we aim for perfection in every detail – evolving your brand step by step.
The result: brand experiences that don’t just meet expectations but quietly exceed them.
KAI
ZEN
The Crest: Symbols of Strength and Adaptability
Lana Kono's family crest, an octagon with three waves, sums up our essence. The octagon symbolizes strength, resilience and versatile perspectives for conception and design. The three waves in the octagon stand for water and embody adaptability - the ability to flow and adapt.
A Network of Specialists
In the spirit of the Samurai, it is not about size but about mastery in detail. That’s why I collaborate with selected partners – experts in photography & videography, web design, or online marketing. Each brings their unique skills and passion to the table. Together, we refine your brand step by step – guided by the Kaizen philosophy of continuous improvement.